Perfect Beer Talks Episode #3 | Digital Transformation of the Beer Industry with Jason Lambert

Pubinno | The Future of Draft Beer

Get ready for the third episode of Perfect Beer Talks! With Jason Lambert, Global Vice President of Digital Products at Anheuser-Busch InBev and the Head of Product for BEES, we discussed Digital Transformation of the Beer Industry.
We conduct very fruitful talk about innovations that new technologies brought to the beer industry and how to manage and maintain customer oriented operations in the fast forward environment of digital era.

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00:00 - Intro & Meeting
01:23 - Getting to know better Jason Lambert
04:56 - Which idea drives you to start the BEES project?
08:37 - What kind of method did you use to understand your customers?
11:05 - How do technological innovations trigger the beer industry?
14:27 - Relationship between the hospitality industry and the Metaverse.
17:31 - What makes data meaningful?
21:02 - What were the challenges in the early stages of BEES?
24:30 - What is the north star metric for BEES?
27:26 - Q&A Session | How your NPS score changed after the BEES?
28:44 - Q&A Session | Do you think technological innovations differ according the cultural needs?
30:40 - Q&A Session | What is the relationship between Weissbeerger and InBev?
31:58 - Q&A Session | Where did you suffer the most during the change process of BEES?
34:13 - Q&A Session | How will be the effect of innovative platforms such as BEES on the future of the beer industry?
35:17 - Conclusion & Goodbye

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