Horizontal VS Vertical Design [MMOPINION]

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Do you want more power, or more experience, do you play to win, or to explore, are you a vertical player, or a horizontal player?

MMO Design falls into 1 of 2 broad styles, Vertical, meaning its about more power, higher numbers, better weapons, climb the ladder and be above everyone else, or Horizontal, more experience, more choice, equal but situationally different numbers, be as powerful but built differently.

Both approaches have pro's and con's, let's discuss.