[DigitalRX Ep 6.] Medical Omnichannel Excellence w/ Paul O'Grady (Former GSK Head of Sci Comms)

Описание к видео [DigitalRX Ep 6.] Medical Omnichannel Excellence w/ Paul O'Grady (Former GSK Head of Sci Comms)

Paul, former Head of Sci Comms at GSK, and I discuss the evolution of medical omnichannel -- what it is, how it's changed, and how to execute on it in 2024.

We answer these questions:
* How has medical omnichannel shifted over the last 5-10 years?
* How would you define medical omni channel?
* Enabling omnichannel: DAM, review/ops tool, right processes, picking the right channels
* What channels are available? New channels
* MSL
* Med Info
* Publications
* Medical Education (IME, Symposia, etc)
* Medical HCP Portal & Email

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