What is Ethical Marketing

Have you experienced marketing that is not honest, and even manipulative?

Perhaps it’s time to consider “Ethical Marketing?”

Ethical marketing tries to avoid:
• Avoiding over-exaggeration of product or service
• Making misleading comparisons
• Claiming something is factual without verification
• Providing something without scientific evidence
• Stereotyping around gender or race

We have seen “Green Washing” and “Woke Washing”.

Listen in to this educational and fascinating conversation with Chris Thornhill, Co-Founder and CEO of Growth Animals.

He gives more explanation on:
• What is Ethical Marketing
• How can we market without being manipulative?
• Can consumers influence marketing to be more ethical?
• Profit is now money, people and planet
• His non-negotiables when it comes to marketing ethically
• Examples of brands that have embraced ethical marketing

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