Скачать или смотреть Lucozade Sport / Made To Move (Anthony Joshua)

The life story of boxing champion Anthony Joshua is the theme of the new commercial created by London's Gray for the Isotonic brand Lucozade Sport.

The plot begins with Joshua's boyhood in Watford, tackles his teenage years in which he got into trouble with the police, until he found work and training to become a professional boxer.

The current heavyweight champion will contest the IBF (International Boxing Federation) belt with Ukrainian Wladimir Klitschko on Saturday (29) at Wembley Stadium.

Nobody Ever Moved Forward Standing Still
Anthony Joshua
#MadeToMove
Lucozade Sport

Credits
Agency: Grey London
Client: Lucozade Sport
Head of marketing: Steven Hind
Senior brand manager: Kay Bartlett
Executive creative director: Dominic Goldman
Creative: Dominic Goldman
Business director: Sarah Jones
Account director: Sophie Gosper
Account manager: Hayley Shepherd
Head of production: Jacqueline Dobrin
Assistant producer: Leah Stolerman
Managing planning partner: Matt Springate
Planning director: John Jones
Production company: Smuggler
Director: Christopher Hewitt
Editor: Dan Sherwen
Producer: Adam Evans
Executive producers: Fergus Brown, Emma Butterworth
Director of photography: Matthias Rudh
VFX: MPC
VFX supervisor: Bruno Fukumothi
VFX producer: Louise Unwin
Grade: MPC
Colourist: Houmam
Audio post-production: Jack Sedgwick
Editorial: Final Cut
Music: Kettering by The Antlers