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Advertisers, you are NOT to blame

What would YOU do if they told you there was less than 1% fraud? Right, nothing. There was no action needed, because there was so little fraud, and it was below the threshold you told your media agency anyway.

All good, keep spending.

What if you NOW realize that the legacy fraud vendors reported 1% fraud because that is ALL they could catch, not all the fraud there was? You’d want to know more details, right? Advertisers, you’re NOT to blame.

you couldn’t SEE, so you didn’t KNOW!

As more advertisers ask harder questions, interrogate their own analytics harder, and upgrade their tools to FouAnalytics, they can SEE better, so they can DO better. With more details, you can understand why something is fraudulent, or not fraudulent. This goes way beyond bots and invalid traffic. You can then take action, like adding sites and apps to block lists.

Don’t you want to “see Fou yourself”?