How Big Data Is Changing Politics: The Hidden Power of Computational Campaigning

What happens when politics meets big data? This video dives into the world of computational politics, where data-driven strategies and behavioral science are reshaping how campaigns target individuals and influence the public sphere.

We’ll explore the six key dynamics driving this revolution—from individualised targeting and real-time experimentation to the opaque models and data-owning platforms controlling the game. But with this power comes ethical and political consequences: increased surveillance, decreased transparency, and a public sphere that’s anything but fair.

🔍 Are we witnessing the end of status-free political discourse? And what should be done to address this growing imbalance?

📢 Watch now to uncover the truth about big data in politics.
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