SMF 2024 Panel Session | Singapore: Riding The Next Wave

The Singapore MICE Forum, held at Sands Expo & Convention Centre on July 25-26, 2024, kicked off with a thought-provoking panel discussion titled "Singapore: Riding the Next Wave of Global Relevance."

The panel featured Mr Malminderjit Singh, Chief Operating Officer and Regional Director, APAC at Speyside Group, Mr Koh Buck Song, Author of "Brand Singapore" and Country Brand Adviser, and was moderated by Mr Dylan Sharma, Co-founder and Director of TRICOM and Vice-President (Advocacy and Communications) of SACEOS.

As Singapore enters a new era under Prime Minister Lawrence Wong, the nation is grappling with crucial questions about maintaining its competitive edge and global significance. The panel discussion delved into Singapore's evolving role in the "Asian Century" and how it can leverage its soft power to make a greater impact on the world stage.