DEPT® Lunch Break: Creative Automation

In the fast-paced world of marketing, consumer expectations are rising. More than ever, they want personalised experiences and offers. An ‘always on’ approach to marketing automation is critical to build relationships through a series of integrated, relevant, timely and personalised communications across multiple channels. But in today’s digital reality, it’s incredibly difficult to deliver effective, multi-channel retention and loyalty programmes in a privacy-by-default world.

Enter, creative automation. The key to ensuring every piece of creative and communication builds and contributes to the broader strategic goals of your business, helping to establish and cement relationships with your customers at every stage of their journey.

Efficiency is table stakes. But creative automation improves speed, personalisation and value-driven campaigns (at scale) to help you reach audiences when it’s most impactful.

In this DEPT® Lunch Break, we’ll uncover the power, and necessity, of creative automation in the new marketing landscape.

By the time your lunch break winds up, you’ll understand:
– What creative automation actually is, and what it’s not
– How creative automation solves the challenges of manual production
– What brands are innovating in the space
– Why you should be making the business case for adopting creative automation