The Adidas Adizero Boston - Why is this running shoe series so well loved?

Why do so many people love the Adidas Boston running shoe? Why was the Boston 10 so poorly received? Is the Boston 12 worthy of the name “Boston”?

0:00 Intro
1:00 The Adidas Boston roots
3:21 Adizero origins
4:54 The Adizero Bostons
6:59 Adidas Boost
7:34 The Boost Bostons
12:03 The “next Boston”
18:04 The insult of the Boston 10 & 11
21:07 The Adizero Boston 12
22:36 Outro

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Disclosures: No one is paying me to make this video and no one has any editorial control over the contents of this video. Additionally, I have no connection into Adidas’s design or marketing process. Everything I cover in this video is my own opinion and experience.

Product Images courtesy of Adidas, Nike, Hoka, Skechers, New Balance and Brooks.

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Intro & outro music from Epidemic Sound:
Sun Quake - Tellsonic
https://www.epidemicsound.com/artists...

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