Скачать или смотреть Look at the most gorgeous ZARA shop in Europe!

Zara has unveiled an incredibly beautiful conceptual store in Lisbon, the second-largest Zara store in the world. But this isn’t just a flagship—it’s a new benchmark for retail: cutting-edge and luxurious.
The company invested €25 million in the restoration of a historic 5,000-square-meter building in the heart of the city. Why would a mass-market brand pour so much money into a physical store? Let’s break it down in this video!

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