Скачать или смотреть How To Improve Click Through Rate In Google Shopping

In this video, Chris explains what is Click-Through Rate and how to improve Click-Through Rate in Google Shopping ads.

What is Click-Through Rate (CTR)?

It is a metric used to measure how your Google Ads (or other organic listings) are performing.

Click-Through Rate shows how many users who see your ad then end up clicking on it.

It is an important indicator to see if your ads are performing effectively.

A poor Click-Through Rate could indicate that either your ads are being displayed to the wrong audience, or your ad copy and appearance just isn't appealing to users who see your ad.

About This Channel

Learn Ecommerce with Add People (LEAP) is a channel we set up to help and teach early-stage Ecommerce business owners, how to get up and running with different digital marketing strategies.

LEAP is produced by a leading UK digital marketing agency and Google Premier Partner, Add People.

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#clickthroughrate #googleadscampaign #googleadsoptimizationtips #googleshopping #ctr
00:00 Introduction
00:53 What is a good click-through-rate?
02:09 How to improve CTR
04:20 Why does CTR matter?
05:27 Outro