Скачать или смотреть Use the Rule of Seven in Your Capital Raising Strategy

In marketing, the “rule of seven” means that it takes people at least seven times to encounter your brand before taking action or making a purchase. This principle is a part of the buying process.

Now, the question is, how does it relate to capital raising? Many founders think that after introducing the opportunity to potential investors, the latter conducts further research and goes straight to making decisions. In reality, what most founders don’t realise is that raising capital is a buying process.

In this video, you will understand how to utilise the rule of seven and learn how it can positively affect your capital raising strategy.

00:00 – Introduction
00:15 – The “Rule of Seven”
01:10 – How to apply the rule during your capital raising
01:57 – Where this rule comes into play

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