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1️⃣ Company Strength – If a financial institution has stood strong for hundreds of years, that’s a good indication of stability and credibility.

2️⃣ Convertibility – Life changes. Health changes. Having the option to convert to permanent insurance without new medical exams could be the most valuable feature you own.

3️⃣ Level Term – Make sure your premium stays level. If it’s $100 today, it should be $100 every month for the entire term.

4️⃣ Living Benefits – Protect yourself while you’re alive. If you can qualify for benefits that cover critical illness, heart attack, stroke, cancer, or loss of daily living abilities, you should.

5️⃣ Overall Strategy – Don’t just skate to where the puck is. Skate to where the puck is going. Insurance is a financial tool — the strategy is what builds generational wealth.
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