Yvon Chouinard - Patagonia: Growing the Sustainable Company

Yvon Chouinard, creator and owner of the sportswear giant Patagonia, which devotes much of its profit and energy to environmental causes, and sees the greening of capitalism as a core element of its mission.

Yvon Chouinard is remarkable blend of passionate environmentalist and reluctant businessman whose passion for rock climbing led him to create a number of products and techniques that are today standard practice in the sport. Chouinard, 74, is the founder of Patagonia—a sporting gear and clothing company committed to environmentally responsible business practices. Despite his success, Chouinard is a trenchant critic of capitalism who has at times rejected profits and “business sense” in favour of environmentally sound choices.

Chouinard was born in 1938 in Maine, and grew up in Southern California.

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This interview is part of The Green Interview, an archive of resources pertinent to an understanding of the future of life on earth and humanity’s roles and responsibilities in sustaining it. The archive was produced by the late Silver Donald Cameron and Chris Beckett during the 10 years before Cameron’s death in 2020. Through the efforts of family and friends and the generosity of private donors, The Green Interview has been made freely available to all who would find it of benefit. Its permanent home is with the Science, Environment and Economy Archives of Library and Archives Canada.

Books by Silver Donald Cameron: http://www.silverdonaldcameron.ca/wri...

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