BORIS GROYS: On the Use of Theory by Art and Use of Art by Theory

WE ARE THE TIME: Art Lives in the Age of Global Transition, this conference-festival took place between March 12 and March 16, 2012 at the Rietveld Academie in Amsterdam.

Gabriëlle Schleijpen, head of Studium Generale Rietveld Academie invited Aneta Szyłak, Grant Watson, Jorinde Seijdel and Alfredo Cramerotti to each inaugurate a discursive and performative program of one day.

Thursday March 31: EXTREME MAKEOVER

Curator Jorinde Seijdel asked why radical forms of makeover are imagined and practiced so abundantly today. What kind of new 'forms of life' are produced? And how do these appear with art and artists? Miya Yoshida pointed at the amateur; Anneke Smelik at the ideal of the hairless body. Boris Groys expanded about the transformation of oneself into an image of universality, while Camiel van Winkel considered the white cube as the proper structure for a reinvention of the figure of the artist. Heath Bunting and his Identity Bureau challenged the idea of personhood all together.

http://wearethetime.info/wp/
http://www.gerritrietveldacademie.nl/en/