Скачать или смотреть How NOT to sell to a CRO (What Works Instead)

Chief Revenue Officers almost never respond to cold pitches. Mark Niemiec reveals the referral-based approach that actually works for reaching C-level executives at billion-dollar companies.

Case study: Internet security vendor aggressively prospected Mark for six months. Instead of responding, he documented every message and turned it into sales training material showing exactly what not to do.

Watch the full episode for Mark's complete framework on executive prospecting and the exact introduction approach that gets meetings.

About our guest: Mark Niemiec is Chief Revenue Officer at Salesloft, managing revenue for a $2.3B revenue orchestration platform serving 5,000+ customers. Previously Senior Vice President of Sales at Salesforce for 7 years and sales executive at Cisco for a decade.

About the show: The Belkins Podcast features candid conversations with CROs, CMOs, and founders about strategies driving real growth at top B2B companies. Episodes dive deep into behind-the-scenes insights from industry leaders who've navigated market downturns, scaled teams, and mastered revenue growth realities.