We get it. Ideas are easy, but implementation is hard. Presented by @guidewiseai, the @implementorspod brings you the stories, strategies, and lessons from those who’ve mastered change — so you can, too.
Join host Ted Wolf, Co-Founder & CEO of Guidewise, for an inspiring conversation with Ben Hills, AI entrepreneur and CEO of Iris, on the latest episode of Implementors. Ben shares his remarkable journey from revolutionizing EdTech to building Iris, an AI-driven platform transforming sales efficiency and unlocking institutional knowledge. Discover how Ben’s innovative approach to emotional mapping and customer obsession has shaped Iris into a game-changing tool for modern businesses. In this episode, Ben discusses the power of AI in streamlining complex processes like RFPs and security questionnaires, empowering teams to perform at their peak, and fostering creativity in the workplace. Gain actionable insights into scaling a startup, the pivotal role of emotional intelligence in leadership, and how AI is reshaping the future of work. Whether you're an entrepreneur, a business leader, or simply curious about the intersection of AI and innovation, this episode is packed with practical strategies and visionary ideas. Don’t miss this engaging discussion on leveraging AI to drive growth and transform team expertise.
ABOUT BEN HILLS: Ben Hills is a visionary entrepreneur, AI innovator, and the CEO and Co-Founder of Iris, a groundbreaking platform redefining sales efficiency through the power of generative AI. With a career rooted in innovation, Ben has built and scaled transformative solutions in both EdTech and AI, including leading an EdTech company that served over 50 million students. As the creator of Iris, Ben is revolutionizing how businesses harness institutional knowledge to streamline complex processes like RFPs, security questionnaires, and client management. His pioneering approach to emotional mapping, customer obsession, and AI-powered tools empowers teams to operate at peak performance, unlocking creativity and enhancing business growth. Ben’s work is characterized by a relentless drive to solve modern business challenges with cutting-edge technology. From developing the first mobile acceptance letter to launching Iris as a platform for global impact, Ben has continually pushed the boundaries of what’s possible. Connect with Ben Hills: / ben-hills . Learn more about Iris: https://heyiris.ai/.
ABOUT GUIDEWISE: Change can feel disruptive and overwhelming, but with Guidewise, it becomes an opportunity to thrive. We simplify the complexities of change by combining our AI-powered technology, expert consulting services, and pioneering research in implementation science. Whether you're driving innovation, navigating uncertainty, or aligning teams on critical goals, Guidewise delivers the tools, insights, and intelligent guidance to turn change into a competitive advantage. Discover how Guidewise empowers you to take charge of change and achieve meaningful outcomes. Schedule your demo today: https://www.guidewise.io/demo/.
OUTLINE:
00:00 - Introduction to Ben Hills and His Journey
06:04 - Lessons from EdTech Entrepreneurship
09:53 - The Lightbulb Moment: Transitioning to AI
12:15 - Building Iris: From Idea to MVP
18:06 - The Emotional Journey of Building a Product
22:15 - Scaling the Team and Avoiding Bottlenecks
24:26 - Customer Experience and Emotional Mapping
30:01 - Creating Meaningful Work for Clients
32:30 - Market Focus and Growth Strategy
35:06 - The Role of AI in Enhancing Creativity
37:03 - Determining Product Features and Company Values
40:11 - Future Outlook for AI and Iris
41:31 - Vision for the Future of Iris
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