Melodies and Strategies | Episode 7: The Digital Era (FINAL)

In this final episode, we focus on the digital revolution that has transformed the Nigerian music industry. From the rise of streaming platforms like Apple Music and Spotify to the viral power of TikTok and influencer marketing, discover how the internet age has redefined how music is made, shared, and consumed.

We trace the evolution of marketing strategies, following the spirit of Alaba Market's grassroots approach as it thrives in the digital landscape, see how artists harness social media to engage directly with fans, spark viral trends, and build global audiences.

This episode is packed with insights and stories, shining a spotlight on the profound impact the digital era has had on Nigerian music.

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