What We Get Wrong about Millennials in the Digital Age - Greg Dybec (Elite Daily)

There's no greater target market than millennials. Though the problem is so many existing brands and media outlets group all millennials under one umbrella, hoping to get our attention and capture our brand loyalty. This general approach however, has proven ineffective for most brands across industries, especially traditional publishers. Greg Dybec, Managing Editor of Elite Daily, tells on the TOA15 stage that to understand millennials is to understand that a generation is diverse and doesn't identify with one common theme.

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