Скачать или смотреть Monetizing OTT Canadian content in the global marketplace

Monetizing Canadian video content is still difficult in the increasingly global marketplace. Historically, we’ve been focused on good content, but not so much on aggressive marketing, monetizing, branding, and discoverability. Our regulated system has served us well in over-the-top video content, but times are changing. We need our high-quality content that’s exportable and discoverable – shows like ‘Saving Hope’, ‘Orphan Black’, ‘Book of Negroes’ – to be supported and monetized worldwide. In this video, Jocelyn Hamilton, president of eOne Television, explains why she’s optimistic about this question. Companies like eOne are providing the opportunity for content creators to reach more platforms, like Yahoo, MSN, and AOL. The panel explains that, although the competition is strong, broadcasting networks and promotion from Telefilm and CMF are enabling us to package content in a way that will sell around the world but remain powered by Canada. See Hamilton reveal the strategies.