Marketing Mix Modeling: What’s the Best Way to Do It?! (SaaS, Consultancy, or In-House?)

Back by popular demand, let’s talk Marketing Mix Modeling! In this video, we're diving back into Marketing Mix Modeling (MMM), why it’s such a hot topic and how you can implement it whether you’re working with a marketing intelligence platform like Funnel, hiring a consultant or doing it in-house.

If you watched our previous videos on MMM (linked below), you’ll know we covered everything from the definition of marketing mix modeling, what MMM is in marketing as well as showing a real life MMM case study. If you’re still wondering how to best implement MMM in your business, this video is for you.

For more resources on MMM, check out our videos on the topic! 🔗 ⬇️
👉 What is MMM? MMM Explained in less that 10 minutes 🔗    • What is marketing mix modeling? MMM e...  
👉 MMM case study 🔗    • Marketing Mix Modelling implementatio...  

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THUMBNAILS:

00:00 - 2:42 Why are we so interested in MMM?
2:43 - 3:39 Marketing Mix Modeling Definition (What is Marketing Mix Modeling? What is MMM?)
3:40 - 5:19 The different ways to implement MMM in your business
5:20 - 6:14 Marketing Mix Modeling Software
6:15 - 6:59 Using a Consultant to do Marketing Mix Modeling for your business
7:00 - 9:20 Using an in-house team for Marketing Mix Modeling
9:21 - 10:50 Skills required for Marketing Mix Modeling
10:51 - 12:36 - How long does it take to implement MMM?
12:37 - 14:35 - The 5 main components you need to implement MMM


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