Скачать или смотреть Vanish White: Syrup

The challenge:
to convince moms that Vanish ought to be an essential part of their clothes washing routine, and not just for stubborn stains.

The strategy:
our research had shown us that the biggest issue for moms was getting rid of daily stains – their regular washing powder just couldn’t cut it. so we decided to do a series of short videos that demonstrated what just a bit of Vanish could do to deal with a range of stains that could happen in everyday situations… with a dramatic twist!

The results:
the videos, apart from getting a ton of views on youtube and social media, so impressed the client, Reckitt-Benckiser, that they have now been adapted for use in various other countries in Asia and the Middle East.

not bad for a series of 12 low-budget videos that were shot in just one day!