Скачать или смотреть Cold-Chain Strategy: The Real Game-Changer Behind East Africa’s Export Growth to China

Everyone’s talking about exporting to China but few are asking the harder question: Can East Africa actually sustain it? In this episode, we uncover how cold-chain systems are quietly becoming the most powerful driver of Africa’s next export boom.

As China opens its doors wider to African produce, the real question for East Africa isn’t who will export first — it’s who will sustain quality and consistency.

In this week’s CEO Corner, we unpack what’s really driving the next wave of export growth — and why the cold-chain is no longer just about refrigeration, but about credibility.

👉 Here’s what you’ll learn in this episode:
• Why East Africa must act fast to align with China’s import timing.
• How 30–40% post-harvest loss still undermines export reliability.
• What “cold-chain readiness” really means — from pre-cooling to traceability.
• The current value of Africa’s cold-chain market — and where Kenya stands.
• How cooperatives and SMEs can build compliance within 90 days.

As global demand shifts, the exporters who invest in systems — not just storage — will define the future of East Africa’s agri-trade with China.

📦 Watch. Learn. Reflect.
The systems we build today will determine whether Africa exports produce — or potential.

#ColdChainAfrica #ChinaMarketKenya #AgriExportEA #SwaraAgriLogistics #EastAfricaAgriculture #PostHarvestHandling #AgriCooperatives #KenyaToChina #ExportReadiness #ValueChainDevelopment #AfricanTrade