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How to Create a New Audience on Mailchimp 2025 (EASY GUIDE)

In this beginner-friendly tutorial, we’ll show you exactly how to set up a new audience (formerly called a list) in Mailchimp so you can organize your contacts, personalize campaigns, and manage subscribers efficiently.

In this video, you’ll learn:

How to create a new audience in Mailchimp

Setting up audience name, default from email, and permissions

Adding tags, groups, and signup forms

Best practices for managing multiple audiences

Tips for organizing subscribers without duplicate charges

Perfect for marketers, business owners, and Mailchimp beginners, this guide helps you build and manage email lists the right way. #mailchimp