Inside $1 billion Nike rival Brooks

Brooks Running may not be nearly as large as Nike (NKE) or New Balance, but that doesn’t mean its impact on the sneaker industry isn’t still strong. The company – founded in the early 1900s to sell ballet slippers and bathing shoes – continues to be the top sneaker choice for serious runners. To maintain its pole position in running, Brooks has released a host of new innovations, such as the Glycerin Max Road Shoe for a pricey $200. But fending off upstarts such as On (ONON) and to a lesser extent, Decker’s Outdoor (DECK) owned Hoka won’t be easy. A resurgence at struggling Nike under new CEO Elliott Hill may also pose a risk. Yahoo Finance executive editor Brian Sozzi sits down with new Brooks Running CEO Dan Sheridan inside the Nasdaq Marketsite in Times Square ahead of the New York City Marathon. Sheridan reveals his vision for Brooks Running a few months into the top job and what Nike’s many stumbles have meant to the company’s growth. The long-time Brooks executive also shares what it’s like to be owned by Warren Buffett’s Berkshire Hathaway (BRK-B, BRK-A).

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