Скачать или смотреть Circle Day 2024: Incorporating Identity into Web Design with Kia Dyson

Golden Launch Creative (https://www.goldenlaunchcreative.com/) CEO Kia Dyson shared her approach to visually representing brands. With a background in fashion retail and photography, Kia has a strong understanding of both branding and ecommerce, which directly applies to her work in web design today.

Kia believes branding is the connector that tells a person they should buy something or buy into something. Her branding process starts with an in-depth consultation and brand strategy questionnaire. From there, Kia conducts analysis and research on consumer behavior and market trends. Only then can she create a comprehensive brand strategy that includes:

-Brand positioning
-Brand messaging
-Visual identity
-Brand guidelines

Kia emphasized that strong branding—and maintaining brand consistency—attracts customers, builds trust, and drives sales. Because a website is often the first interaction a customer has with a brand, its look and feel significantly influence their decision to purchase. To maintain brand consistency, Kia recommends:

-Developing brand guidelines, including how to use logos, fonts, and other design elements
-Using a consistent color palette across the client’s website and social media
-Defining an imagery style, including consistent filters
-Maintaining a consistent brand voice throughout all marketing channels
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