Скачать или смотреть Building a Comprehensive CRM: Insights from Greenrope's Founder

In this episode of Wytpod, Harshit Gupta, Director of Business Alliances at Wytlabs, interviews Lars Helgeson, founder of Greenrope, a leading CRM and marketing automation platform. Lars shares his 24-year journey, navigating through the 2008 crisis, and COVID-19. Greenrope started as an email marketing company but evolved into a comprehensive CRM platform. Lars discusses the importance of integrating sales, marketing, and customer service to manage business relationships efficiently. He emphasizes the role of AI in enhancing automation and personalization. The conversation also highlights Greenrope's unique offering of a white-label CRM solution, setting it apart in a crowded market. Lars provides insights into their effective inbound marketing strategies and the significance of maintaining transparency within the company.