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Inaugurated on June 28, 2007, it is a unique, majestic, and luxurious shopping center that can deliver a more pleasant shopping experience than usual for the people of Serpong, Tangerang and its surroundings. SMS stands on an area of 50,000 m 2 is the development of the first phase with a system full-leased mall , which will be within the next 10 years will be developed in three phases.
Along with the rapid growth in the Summarecon Serpong area, on 27 October 2011 Summarecon Mall Serpong (SMS) Phase 2 was officially opened, SMS Phase 2 is an extension of SMS Phase 1, which was built in accordance with the initial plan to develop the commercial area of Sentra Gading Serpong. The expansion of SMS Phase 2 with the concept of modern and environmentally friendly architecture is carried out to meet the growing needs of the community in the Serpong area and its surroundings, as well as the increasing number of community visits to SMS Phase 1.
SMS Phase 2 has an area of 60,000 m 2 , consists of 3 floors and is filled with approximately 350 tenants. With this development, SMS as a whole has a total area of 110,000 m 2 . SMS Phase 2 is here to perfect the concept that was developed in the previous stage, three atria completely complement SMS as an area that can be used for organizing major events , exhibitions and product launching . In addition, the Downtown Walk has always been a community destination, which was expanded by the addition of 3 stages, namely the Avenue Stage, the Unity Stage and the Broadway Stage. Downtown Walk is also equipped with F&B Pad facilities, namely a 2-storey building that promises the best view to watch live music and other entertainment shows and even serves as a gathering center for several communities. Expansion of the area and venue for organizing events has been accompanied by an increase in both indoor and outdoor interesting events . Some of the flagship SMS events such as Chinese New Year, Musical March, Downtown Walk Festival, Back to School, Serpong Culinary Festival, Ramadhan, Anniversary SMS, OktoberFest, Christmas & New Year Celebration feel more festive and spectacular, with new locations in the development of the SMS Stage. 2 this.
SMS Phase 2 also provides more diverse shopping options for customers, with the joining of selected anchor tenants , such as the Centro Dept Store, Uniqlo, SOUQ Pasar Malam, Timezone where the anchor tenants in SMS Phase 2 complement each other with the previous anchor tenants at SMS Stage. 1, such as Farmers Market, Gold`s Gym, Gramedia, Paperclip, Lollipop, XXI, and Star Department Store. The selection of tenants is carried out carefully, taking into account the needs of the community, as well as current shopping and entertainment trends. The convenience of shopping for SMS visitors is also enhanced by the addition of a parking area. Overall, SMS has a car parking capacity of up to 4000 vehicles.
The presence of SMS since its first phase in the Serpong area in mid-2007 has proven to have succeeded in transforming the lifestyle of the Serpong community. The success of Downtown Walk has become an icon of people's lifestyle, and has even provided inspiration for other entertainment centers in the Serpong and Jakarta areas. With Summarecon's experience in developing Mall Kelapa Gading for more than 25 years, it is believed that SMS will continue to develop gradually as happened in Kelapa Gading. In the end, the presence of this facility actively supports Summarecon's mission in developing the Summarecon Serpong area into a valuable area, while at the same time increasing business turnover in this area as well as providing integrated facilities for the Serpong community and its surroundings.
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