(4 Jun 2018) LEADIN
Vaio the computer maker formerly owned by Sony is making a return to the personal computer market in Asia.
It's unveiled two notebooks at the annual Computex event in Taiwan.
STORYLINE :
After four years of absence from the world's laptop market, Vaio is making its come back launching two notebook computers with flexible screens at the annual Computex event in Taiwan.
Indeed Vaio say the screens of their new S11 and S13 laptops are so flexible that they can bend over a pen when closing up.
Nexstgo is a licensed partner for Vaio that is in charge of the marketing, research and development, customer service and distribution in Taiwan, Hong Kong, Singapore and Malaysia.
Nexstgo CEO Alex Chung says it is a premium product.
"Somehow we know that the market in notebook is very saturated. And of course, even saturated, the customers they like the very premium and good quality product. Especially in terms of a very saturated market, like in Asia, definitely like in Hong Kong, Singapore, Malaysia, and Taiwan. All of us know that the customers are very mature. They want to seek a very high-quality product."
The new laptops are presented to the consumers after going through various durability, anti-water and shock tests.
Rick Hung, Nexstgo Head of Product Management, says, "For durability, the S11 is made with carbon fiber, and the S13 is made with magnesium alloy. Those kinds of though materials can allow our products to pass through different kinds of tough tests."
The screen of the S11 is able to crush over a pen and bend to the point that both edge meet, then reopen and turn on again without a scratch.
Nicole Scott, independent journalist for Mobile Geeks website, says that Vaio, the computer maker formerly owned by Sony, has been absent from the world market for several years and now has a lot to do before catching up with competitors.
"Competitors like Samsung, LG and Dell are really pushing great foreign factors with excellent build quality. Vaio today has shipped a product that has a 8th generation processor instead of the 9th. We're seeing kind of a smaller display for the foreign factor, and it has lots of connectors, which many people would love, but the trend today is to go Type C and make it use a dongle. So it's almost no connectors on your devices." says Scott.
In addition to a built-in camera, a VGA connector, a conventional track pad, several USB ports, a traditional earphone jacks, the S11 and S13 provide users a hinge that lifts the keyboard to an angle to let users use the computer with a comfortable hand position.
Ewan Liu, Chief Editor of "LPComment" remains slightly doubtful on consumers' confidence on Vaio's new products.
"Everyone knows that Vaio's owner has changed during these years. Therefore, consumers are observing (the brand) to see if the quality has changed, and they will compare these new products with others (on the market). The advantage of these new Vaio models is that they inherited consumers' brand preference. But while inheriting people's brand preference, they have to keep up with their quality so that consumers would accept them again," he says.
Liu says that the new Vaio's product design lacks the trending narrow screen frame, and the popular Type C port, which he thinks is regrettable.
"But for a commercial user, the features that seem old now are actually its advantages. This includes the VGA connector and the RJ45 connector. In many business venues where hardware was not updated, such as a projector that does not have an HDMI jack, then this laptop would be a very convenient tool in such a place," he says.
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