DMS ‘22: A View From The Buyside — Kirk McDonald, GroupM

Описание к видео DMS ‘22: A View From The Buyside — Kirk McDonald, GroupM

In the midst of the COVID pandemic, Kirk McDonald was named CEO of GroupM North America. In this fireside, we explore what it’s like from the inside of the largest media buyer in the world, including Kirk’s take on privacy, technology, business models and shiny new things.

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