Скачать или смотреть Full tutorial: Lighting and AI make you a creative powerhouse with Ines Thomsen and Martin Dörsch

AI is reshaping professional image creation but it does not replace craft. It amplifies it.

In this video, you will learn why lighting knowledge is the critical skill that turns AI from a threat into a competitive advantage. When you understand light—its direction, quality, contrast, and intent—you gain control over how AI interprets, enhances, and extends your creative vision.

We show how lighting remains the foundation of credibility, realism, and artistic authority in a world where AI tools are increasingly powerful. Rather than reacting to change, this approach positions you to lead it—using AI as a force multiplier for your ideas, not a substitute for your expertise.

The gear used -
L600C: https://www.profoto.com/shop/products...
B30: https://www.profoto.com/shop/products...
MaxiZoom: https://www.profoto.com/shop/products...