Скачать или смотреть The SaaS Game Has Changed – What Worked Before Doesn’t Work Now

12-16 quarters ago, most SaaS companies could rely on their go-to-market motions to drive growth. The playbooks worked, CAC payback periods were manageable, and ARR was growing.

But fast forward to today?
❌ Fewer strategies are working
❌ CAC payback periods are rising
❌ Growth rates are slowing

It’s becoming much harder to turn go-to-market efforts into sustainable revenue. The reality is simple: we need new strategies to navigate this shift.

SaaS companies that stick to outdated GTM motions will struggle to grow. It’s time to rethink what efficiency looks like.

Stay tuned for deep dives on what we’re experimenting with to solve this problem. 🚀

#SaaS #GoToMarket #GTM #ARR #StartupGrowth #CAC