Скачать или смотреть CORAL BLOOM: Sea Soul - Behind the scene

In a world increasingly impacted by the seafood industry, AVALON sees a profound opportunity: to transform what has been discarded into something meaningful once more.

CORAL BLOOM is a central scene of the Sea Soul project, taking us back to the origin of Thailand’s mussel shell waste mountains in Chonburi, and following the transformation of this marine waste into art.

In this video:
Witness real footage of mussel shell waste sites
Explore the meticulous process of hand-sorting the shells
Step into the lab to uncover how Mother of Pearl is extracted
See how discarded shells are reborn as delicate, meaningful jewelry

Coral Bloom | Sea Soul is a symbol of hope and oceanic revival.

Our oceans are facing an increasing threat from human activities. Waste from seafood processing, including mussel shells and plastic packaging, continues to pollute delicate ecosystems. Beneath the quiet surface, coral reefs that support over 25% of marine life are silently disappearing, often unnoticed.

The Coral Bloom Necklace was created as a blooming emblem of hope. It not only represents the hidden beauty beneath the waves but also reflects the spirit of revival, breathing new life into materials once overlooked. This powerful inspiration begins with mountains of mussel shells, once waste, now reborn through a zero-waste, circular process supported by the National Innovation Agency of Thailand (NIA).

Crafted from 925 sterling silver and featuring a hand-dyed natural aragonite capsule encased in glass, Coral Bloom is more than a piece of jewelry, it is a symbol of harmony between nature and human design. It begins at the shoreline, is shaped with care and purpose, and ultimately returns to touch both people and the planet.

Empowering Coastal Communities
At the heart of the Coral Bloom initiative lies a commitment to value creation and sustainable livelihoods. In Chonburi, we transfer knowledge and skills to local communities, helping them turn mussel shell waste into high-value products, such as decorative home items and planters. These efforts generate supplementary income while empowering coastal residents to take an active role in environmental stewardship.

At AVALON, jewelry is more than an accessory; it is a reflection of individuality, prestige, and timeless beauty. Every piece is carefully crafted to embody both tradition and innovation, ensuring that each creation remains a masterpiece for generations.

"ART to WEAR, Story you can feel"

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