Скачать или смотреть How He Made ₹1000 CRORES selling SAUCE | Ayush Shukla | RESTLESS

In this episode of The Restless Podcast, we sit down with Viraj Bahl, the visionary founder of Veeba, one of India’s fastest-growing food brands, which surpassed ₹1,000 crore in revenue in FY24 .

From launching as a B2B condiment supplier to scaling into a retail powerhouse with over 85 products across 700 cities, Viraj shares the bold strategies and personal sacrifices—like selling his wife's home to fund the business—that fueled Veeba’s growth .

If you're an entrepreneur, investor, or dreamer aiming to build a resilient brand, this episode is a must-listen. Hit play and take notes!


Here’s what we dive into:

00:00:00 - What we have in Pack!
00:01:51 – The positioning and Brand values of Veeba
00:07:36 – Marketing vs Product: The Ultimate Face-Off
00:11:52 – Building Company Culture: Why “We’re a Family” Isn’t Just a Phrase
00:17:46 – Smart Ways to Invest in Marketing : How, When and Why to Invest
00:24:36 – Scaling 101: Taking Your Business from Small to Stellar
00:33:15 – The Golden Rule of Growth: Sustainable Scaling Secrets
00:37:41 – Inside a Campaign: How Great Marketing Actually Works
00:49:34 – Behind the Scenes of Shark Tank: The Real Experience
00:54:04 – Is India the Next Big Hub for Innovation?
01:04:20 – CEO Material: Game-Changing Advice for Future Leaders
01:12:18 – Money Talks: What It Can and Can’t Do for You
01:16:52 - Takeaways!


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About RESTLESS
There are millions of people who want to build something of their own but are helpless and don’t know where to start. This is why we decided to document the journey of the globe's top 1%, through RESTLESS. On RESTLESS, Ayush Shukla will host the globe’s greatest success stories and document their secrets to success so that YOU don’t ever have to feel helpless.

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About Ayush Shukla
Ayush Shukla is the founder of Finnet Media, an influencer marketing and talent management agency that manages most of the country's top influencers and is an entrepreneur at heart. He has worked with 250+ creators and 100+ brands including Amazon, CRED, StockGro, IND Money, Slice, etc. Besides this, Ayush is also an Angel investor interested in sectors like FMCG, Fintech, Creator economy etc.

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Instagram @AyushShukl.a
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