Скачать или смотреть Scaling AI in SMEs: Escaping the "Pilot Trap" (DBA Research)

Are you stuck in the AI "Pilot Trap"? Many Small and Medium-Sized Enterprises (SMEs) successfully launch Artificial Intelligence pilots, but fail to scale them into organization-wide, value-driving capabilities.
In this video, I share the core of my DBA research at Grenoble Ecole de Management. We explore the "Swiss Innovation Paradox" and why treating AI as a simple IT tool—rather than a managerial transformation—prevents scaling. Learn why "Capability Bundles" and "Organisational Scaffolding" are the true keys to sustainable AI integration.
📌 Participate in my Research: Are you a decision-maker in a Swiss SME (Start-up, Scale-up, or Incumbent) working on AI initiatives? I am looking to interview leaders who are navigating the journey from AI pilots to scaled implementation. 👉 [Insert Link to Contact Form / Qualtrics / Calendly to schedule an interview]
⏱️ Chapters:
0:00 - The AI "Pilot Trap" in SMEs
0:45 - The Swiss Innovation Paradox
1:45 - Why AI Scaling is a Managerial Challenge
2:10 - Capability Bundles & Resource Orchestration
2:35 - The Importance of Organisational Scaffolding
3:00 - Call for SME Interviewees & DBA Peer Feedback

🔗 Connect with me: LinkedIn:   / gabormarkus  
Grenoble Ecole de Management DBA Program
#ArtificialIntelligence #SME #DigitalTransformation #DBA #Research #SwissBusiness #Innovation #MachineLearning #ResourceOrchestration