Let's Talk Business: Second Shop Successes & Struggles with Lenore Johnson

Welcome to Let's Talk Business, where Square business owners share their stories, the biggest lessons they learned, and their plans for the future.

Today we’re talking to Lenore Johnson (@LenJoBakes), who opened LenJo Bakes in Kitchener in Ontario, Canada, in 2020. LenJo Bakes is a bespoke cake studio with a small retail front, making custom wedding cakes, sweet treats, coffee, and savory offerings.

A few years later, Lenore opened a second location, which became a sit-down cafe called The Shed, 15 miles away in St. Jacobs. She shares how opening the second shop was different from the first, what she learned in the process, and whether or not she’d open a third one. Follow LenJo Bakes on Instagram.

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