3-Tier Wine Symposium - 02 - Understanding the Distributor Mindset

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What are distributors looking for? What makes them select one new brand over another? Scores, accolades, pricing... what drives their decisions on who to represent vs. not?

This session takes a deep dive into the distributor perspective and the business decisions that they face when deciding on who they work with. Attendees will leave with a better grasp of their needs and expectations from a selling and sales management point of view. Understanding what your distributor wants is the first step in getting what you want.

Symposium Website: http://3tierwine.com
About Wine Industry Network: http://wineindustrynetwork.com/aboutu...

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