Debosmita Majumder | CMO, WeWork India| The India PR Show| Episode 4

In this episode, we sit down with Debosmita Majumder, Chief Marketing Officer at WeWork India. From dreaming of becoming a Wimbledon champion to discovering her new path in marketing and scaling to work with brands like Adidas, Embassy, Porsche, PUMA, and now aiming to achieve bigger milestones with WeWork India.

Has a hustler to get things done; she has been at the advent of many leading campaigns for the Embassy and WeWork India. Her campaigns for PUMA have taken the brand to new heights.

This episode is a must-watch for PR professionals, aspiring communicators, and anyone passionate about the power of strategic communication.

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Chapter Segmentation:

00:49 - Introduction

01:55 - Debosmita’s early life as a sportsperson and incidental marketer

11:52- Moving from agencies to brand

15:40 - How did the PUMA journey begin

20:13 - The shift to automobile sector for Porsche and then to Embassy

21:25 - Talking about WeWork

22:01 - CMOs trained in PR

27:18 - Debosmita’s best campaigns

36:20 - What drew Debosmita to work at WeWork

40:42 - How do you market to different customer profiles in different cities

44:02 - WeWork’s Marketing Playbook

48:55 - WeWork’s Tech Mastery

54:09 - Importance of Mental Health