Скачать или смотреть How Google Actually Decides Who Ranks (Entities + Trust)

New here? Watch this first to understand how it all fits together →    • Видео  

IIn Episode 1 of The Marketing Mechanic, Dennis Yu breaks down what’s underneath SEO, social algorithms, and AI answers—and it’s not hacks, keywords, or “the latest update.”

It’s entities (people, businesses, places) and the connections between them: reviews, mentions, collaborations, content, and consistent facts across your online profiles.

If you run a local service business, this is the real reason you show up (or don’t) on:

Google Search + Maps

YouTube + TikTok

AI tools like ChatGPT, Gemini, Perplexity, and more

In this episode you’ll learn:

What an entity is (and why Google treats you like a “noun” in a database)

How trust is measured (links are just one kind of “review”)

Why walled gardens hide your proof—and how repurposing fixes it

How entity + content + proof work together to create visible authority

Next episode: we’ll go deeper on how to “complete” a person and business entity using structured facts (schema) so Google/AI stop guessing and start knowing.

Dennis Yu, Founder of Local Service Spotlight:
Facebook:   / dennisyu  
LinkedIn:   / dennisyu  
Twitter: https://x.com/dennisyu