Скачать или смотреть How to be a strategic account manager in the creative industry, with Andy Young & Laura Cohen

For the full podcast transcript, and more information, please visit my website: www.accountmanagementskills.com/how-to-be-a-strategic-account-manager-in-the-creative-industry

Andy Young and Laura Cohen are both strategic account managers for Skeleton Productions, a full service agency specialising in video production.

In this chat, they share some brilliant tips and ideas for account managers who want to enhance their account management skills.

They share:

Why shifting from being a good relationship builder to taking more of a 'challenger' approach with your clients works
How to build trust with your client so they take risks to do bigger and bolder projects
Why keeping your finger on the pulse with future trends in your specialism is key to ensuring your clients see you as an advisor rather than order taker
What a pre-flight questionnaire is an how to use one
Why you shouldn't be scared of the word "strategy"
Tips for how they've kept decision makers engaged throughout projects and how to get things back on track if the project goes awry

I hope you come away with lots of ideas to implement in your role.