Convert more customers: First-party data marketing for eCommerce

With increasing privacy concerns in digital advertising, marketers need to shift their focus from third-party to first-party data collecting strategies.

First-party data is unique to your company, collected through various channels with direct consumer consent. If used wisely, it can help eCommerce brands develop close bonds with customers and significantly improve advertising performance.

00:00 Welcome!
00:30 It’s me - Glebs!
01:30 340 years on eCom optimization and development
02:39 Three main topics to discuss!
03:29 First-Party Data - essentials of your business
05:04 Data privacy landscape changes the game
09:22 Use the full potential of Zero-Party Data
14:54 Implementing Zero-Party Data Marketing in 5 steps!
24:35 Hints&Tricks: what do we get from eCom merchants?
25:01 CDP - get your customer’s profile on a single platform
27:54 Server-side tracking - it’s much more interesting than you think!
30:06 Conversational pop-ups - ask questions, give answers
32:42 “Why should I give you my email?”
37:52 Best practices are the BEST!
39:09 Quizzes and Surveys - they get the value, you get the data
41:20 Email/SMS - marketing: make it personalized!
42:20 Complementary data-gathering tools: Nike’s approach
45:30 There are smart ways to gather data - save your time
46:45 But it all doesn’t matter, unless…