Скачать или смотреть Is Your Brand Ready for the $250 Billion Functional Beverage Wave? 🚀

Functional drinks are no longer a niche market. From gut health and protein to mental focus and sleep support, the global market is projected to reach nearly USD 250 billion by 2030. However, there is a catch: What consumers say they want isn't always what drives their final purchase at the shelf.

While digestive health tops the wish list, factors like high protein, low sugar, and clearly communicated benefits are the real triggers for buying decisions.

How can brands bridge the gap between functionality and consumer trust?

In our latest insight, we unpack the data, decode emerging trends among Gen Z and Millennials, and explore how packaging and formulation work together to shape the future of the industry.

📖 Read the full insight here: https://www.lamipak.biz/newDetails/in...

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