Скачать или смотреть How to Write Emails that Book 2X Meetings

▶ How do you write an email that leads to higher engagement and conversions?

Lukas Kemkes shared his insights with us on writing an engaging and high-converting email. He pointed out that what works for one company might not work for others as the audience, the industry, and even their brand guidelines vary. So, it's always the best option to understand your audience and write for them.

He also shares some key insights, including:
Use emojis in the email subject line as sometimes they help you stand out in the inbox.
Your emails should be short and must be understandable to your audience.
Use email personalization. Go beyond the first-name personalization and research the recipient and add relevant and specific information that they'll relate to.

▶ How to stand out in the recipient's inbox in 2023?
Email marketing has evolved over time with brands recognizing its importance in amplifying their brand voice and demand. And Lukas pointed out our one key trend in email marketing which is highly relevant and targeted emails.

Emails that are well-written, targeted, and solve a specific pain point will dominate email marketing in 2023. You can't expect higher email conversion with a generic mass email marketing approach. It doesn't work anymore.

Email segmentation and personalization are non-negotiable to stand out and make your recipient open and engage with your emails.

▶ Does humor in email marketing work?
Email marketing is a more personal channel than any other marketing channel. It gives you direct access to your recipient, and by sharing their email address, they let you in their inbox.

Lukas pointed out how humor in emails can actually make you stand out. But he also pointed out how your messaging must be relevant simultaneously.

Humor in email marketing works as long as your audience engages with such content. It gets the recipient's attention and makes your email unique among professional and formal emails.

💭 Related articles to read:
How to Use Humor In Email Marketing With Examples of Funny Emails: https://www.mailmodo.com/guides/funny...
How to Write Persuasive Email Copies for Higher Conversions: https://www.mailmodo.com/guides/high-...
12 Email Segmentation Strategies to Send Highly Targeted Campaigns: https://www.mailmodo.com/guides/email...

▶️ Key Moments:
00:00 - Introduction
04:22 - How did Lukas discover this problem?
07:17 - How to write an effective sales email?
09:36 - Using personalized videos and gifs in a sales email
11:32 - How to use LinkedIn to personalize the sales email
13:53 - Key takeaways from the analysis of 1Million inbound emails
16:08 - Best CTA placement in the email
16:40 - Role of interactivity in email marketing
19:05 - Impact of AI and machine learning on the future of email marketing
20:44 - Growth strategies for early-stage startups
24:30 - Q&A
29:55 - HTML vs. plain text sales email
31:10 - How important are humor and wit in the sales emails
31:18 - Future of AMP interactive email
34:06 - Wrap up

𝐀𝐛𝐨𝐮𝐭 𝐌𝐚𝐢𝐥𝐦𝐨𝐝𝐨 💌 ⚡🚀
Mailmodo enables higher email marketing conversions with its interactive AMP email functionality. With AMP emails, Mailmodo brings a landing page within the email, meaning subscribers can take action without leaving their email. It reduces friction which ultimately leads to more conversions. For example, subscribers can fill out a form, submit a survey, or register for an event via email. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐦𝐨𝐫𝐞: https://www.mailmodo.com/

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✔️ Become an email expert in 90 minutes: https://www.mailmodo.com/courses/emai...
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#emailmarketing #emailstrategy #emailcopywriting #sales