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CW 33 NEWS DALLAS, TX

Tanya Nguyen is a hair colorist at Salon Lucien in Dallas. She is also a wife, as well as a mother. And at age 36, Nguyen feels sexier today than she did when she was 20.

"I don't feel older, but I feel more confident" Nguyen said.

Nguyen and other women didn't blink an eye to learn Pamela Anderson is on the cover of the latest Playboy, which is out today. The blond bombshell is 43 years old.

"It's a very important aspect of what's happening in our world" Richardson Marriage and Family Therapist Melody Brooke said.

Brooke says the cover shows the media is starting to recognize and appreciate that beauty isn't limited to 20-year olds and leggy models.

"I think it kind of gives us permission to allow ourselves to connect with and be as beautiful as we can be, no matter what age we are."

Men today told us age is just a number. And those that start with a 4 or even a 5 are hot.

Lara Baracaia calls this the decade of the cougar. She loves the Pam Anderson cover. It's a chance she'd jump at if asked.

"I think women are feeling sexier longer and they're showing it outwardly. I think people work out more. It's a big health trend that people really take much better care of themselves" Baracaia said.

Women also say they're feeling more empowered every day, something that in itself can add to their sex appeal.

Tanya Nguyen is comfortable in her own skin, sexy at 36.

"When you're happy it shows. It radiates" Nguyen said.