A level Business Revision - Market Mapping

This A level Business revision video focuses on Market Mapping and Market Positioning, concepts on the A level Business syllabus for Edexcel, Aqa, OCR, CIE and Eduqas. We'll cover what a market map is, how they help to identify gaps in the market, the reasons why entreprenurs might use market mapping as well as the limitations of the concept.

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DISCLAIMER: Be sure to consult the exam board specification of the qualification you are studying to discover what you are expected to know for your syllabus.