Скачать или смотреть How whatsapp can convert lead better | Click to Whatsapp Ad

Recently, I was invited to attend Meta’s Ads Partner Excellence (APEX) Program in Chennai.
One thing became very clear inside the room:

SMB growth is shifting from form-based lead generation to conversation-first journeys.

Traditional lead ads may give a low CPL, but most SMBs face the same issue:
– Accidental submissions
– Low-intent leads
– Sales teams chasing contacts that never respond

Meta’s focus is now on Click to WhatsApp (CTWA) ads, where intent is visible inside the chat itself.

When users choose actions like:
– Viewing a catalog
– Booking a site visit
– Speaking to an agent

intent is already qualified.

That’s why WhatsApp messages see up to 90% open rates, and why many businesses are seeing a lower cost per acquisition, even if cost per chat is higher.

For marketers and SMBs, the job is no longer just running ads.
It’s about designing chat experiences, automation, and nurture sequences that scale.

The question is no longer “Should we use WhatsApp?”
It’s “Are we using WhatsApp the right way?”

#WhatsAppMarketing #ClickToWhatsApp #CTWA #SMBMarketing #ConversationalCommerce #MetaAds #LeadGeneration #MarketingStrategy #BusinessGrowth #APEX #short