Amazon Advertising: Strategy to Save PPC Ad Dollars and Drive More Sales | PPC Waste Spend Tips

Some sellers are tired of spending too much on advertising. After the COVID-19 pandemic, many brands are rethinking their finances on Amazon. However, rather than slashing budgets, brands should look at increasing efficiencies through their Amazon advertising.

On Amazon advertising, it can be easy to overspend, if you aren’t practicing diligent daily oversight. In this video, I have given you some pro tips to save money on Amazon advertising and drive more sales. You can avoid making this mistake by following my tips, and saving money on Amazon PPC campaigns.

✅ 1. Don’t trust Amazon Automated Bidding Suggestions

Out of the three bid types on Amazon, dynamic bids down only & up and down are automatic. It automatically adjusts the bid amount depending on the keyword’s trends. The best type of bid to stay on budget is a fixed bid. They help sellers to save money on Amazon advertising

✅ 2. Bid on the Right Keywords

Targeting the product-specific keyword not only will give you relevant results it will also save a lot of ad budget. That’s why more product-focused short-tail or bottom-of-the-funnel long-tail keywords won the sale instead of the broad, general phrases keywords. So instead of going for high search keywords, bidding on the right keywords will save a lot of ad budget and drive more sales.

✅ 3. Bid on Your Brand’s Keywords

Branded traffic is the most inexpensive traffic a brand can buy. To be efficient with funds and save money on Amazon advertising, max out branded traffic first to get the best bang for your buck.

✅ 4. Add Negative Keywords Frequently

Use a negative keyword to tell Amazon when you don’t want your ad to show. Here are some pro tips for you While you add negative keywords:

Irrelevant (product - keywords)
Unprofitable (High spending no sales & high ACoS)
Have low click-through-rates, CTR (Less than 0.15%)
Have low conversion rates, CVR

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Credits:
Produced by: Ecomclips
Presenter: Mahmudul Hasan
Video Editor: Mahmudul Hasan
Camera: Mortuza Tasnim
Production Team: Mortuza Tasnim, Nizam Uddin, Sakibul Islam
Content: Mahmudul Hasan
Thumbnail: Kamrul Hasan
Sound: Sakhawat Rahman
Supervised by: Saiful Islam

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