Скачать или смотреть Minneapolis / St. Paul WordPress User Group / September 28, 2017 / Live Stream

Agenda

We’ll be meeting at LuminFire on Thursday, September 28th from 6:30-9pm. LuminFire is located at 5155 East River Road Suite 405, Fridley, MN 55421. Please register on meetup.com to let us know you’re coming.

We will have pizza courtesy of our sponsor, OtterBase!

This month Joe Dooley from LuminFire will be presenting on SEO best practices and Justin Foell from WebDevStudios will be presenting on Metadata best practices.

SEO Best Practices

Joe Dooley

As developers, once development is finished and your ready to hand over the new website you built to the client, is your job finished? Have you discussed SEO/SEM/Marketing with your client? Do they already have any active campaigns running on their old site? Even if the client doesn’t have any interest in these services there are still some things that must be included in their site to ensure a smooth transition once they decide to start marketing their website. We will cover WordPress SEO best practices during the development such as: page speed, schema data, semantic HTML, etc. We’ll discuss whats needed once development has concluded. As a developer we have to set up Google Analytics, Google Webmaster Tools, add their tracking scripts for AdWords/Facebook, etc. I will share how Google Tag Manager can simplify this process and how you can turn it into a repeatable process that you can utilize for all of your client sites. Finally, we will discuss some of the more advanced topics that you will come across, including: setting up Google Shopping campaigns, AdWords remarketing campaigns, etc… . If any time is left at the end of the meet up I’ll answer any questions you have about digital marketing and how that fits into WordPress development.

Metadata Best Practices

Justin Foell

WordPress’ default dumping ground for all data related to posts (and custom post types) is in post meta. When there’s a lot of meta data, it starts to strain your server performance and resources in ways you may not have realized. We’ll go through a real-world example of too much meta-data being stored with a post, some hacks to avoid problems, and some better solutions using the meta data API. We’ll look at how you can easily move data, even if your site has already been designed, developed, and deployed. Use less memory, handle more concurrent visitors, and speed up page loads by only loading what you need, when you need it.