Скачать или смотреть Analyze Campaign Performance with Reporting in Marketo Engage | Adobe for Business

Lean into powerful analytics to measure effectiveness, ROI, and business impact with Campaign Reporting in Marketo Engage. See how to identify which channels and programs truly drive results, through:

• Creating custom reports using multidimensional analysis with adjustable data attributes
• Toggling between single and multi-touch attribution models for comprehensive impact analysis
• Evaluating program and channel ROI through specialized analyzer capabilities
• Accessing visualized displays of integrated CRM and Marketo Engage data
• Saving and sharing Quick Charts of frequently used reports and dashboards

Chapters:
0:00-0:20 Introduction to Campaign Reporting in Marketo
0:21-0:44 Multidimensional analysis, attribution models, and channel success analysis
0:45-1:07 Program and channel ROI evaluation
1:08-1:29 Quick Charts and sharing campaign insights

Learn more about how Adobe Marketo Engage can meet your campaign performance analytics needs: https://business.adobe.com/products/m...

Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/

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